In 1983 marriage brought her to Los Angeles where she instituted her design studio, Ping Li Design, developing clients on both the East and West coast. In August, 1988, the formation of Lidesign, Inc. by merger of Ping Li Design in Los Angeles and Chiu Li Design in New York established a collaboration to broaden creative services as well as widen access to information and trends throughout the United States.
Her direct clients have included:
Avon, L’Oréal, Maybelline, Estée Lauder, Max Factor, Neutrogena, Revlon, Ethel M Chocolate, M&M Mars, Jafra, Circle of Friends, Crabtree & Evelyn, Nexxus, Herbalife, Dep Corporation and Fred Hayman.
Ping has earned numerous package design awards and publications, which include:
Featured in Brand Packaging 2012 Design Gallery for Senna Cosmetics makeup line redesign; the CPC Editors’ Choice Award for the Sphera fragrance package design for Jafra, L’Oréal Kids Shampoo package design; Package Design Annual Award for Avon Envira makeup line, The Best of American Packaging award for Avon Naturesque skin care line, Lulu Gold Award for Vivian Woodard Cosmetics’ holiday promotions, Art Director’s Club of Los Angeles Award for Avon Skin Care products, and Award of Excellence for “Charlie” package design for Revlon. In recent years, Ping has been a guest speaker for the HBA in New York, the West Pack Show and Beauty Industry West in Los Angeles sharing insights of packaging design as a vital selling tool.
With over 20 years experience in upscale brand identity and package design, Ping Li Design serves an international clientele in the beauty, premium food and gift industries.
Ping Li Design services include:
• Brand identity development
• Package graphics
• Package structure
• Print and collateral design